Inverted Reality

 

iPad is just iTunes enabler

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or is it? Bringing us the iPad is one of the greatest moves Apple has made since the iPod, and here's why... Think about what the iPod offers us already. Music, movies, TV shows, games. All delivered easily and reliably through iTunes, Apple's digital delivery store. Sure you can load your own music on it, you can check your email on it, you can surf the web on it. Heck, with the iPhone you can even make phone calls. Don't forget about Apple's core purpose for these devices. Delivering digital content to you via their app store / iTunes. Making money. Now think about this... Just how profitable do you suppose iTunes / app store is for Apple? Lets not forget that the iPod single handedly resurrected Apple from a really deep hole. Of course it's profitable. It's also controlled, scaleable, reliable, and simple for the average Joe. Just what you'd expect from Apple. Have we forgotten that the core of all these Apple products is paid (and some free) digital delivery via app store and iTunes? Yeah there's free stuff, it keeps the punters happy, and pulls in the customers. Lets look at the iPad. It's much like an iPod Touch, only, larger and more powerful. When it was announced to be running an iPhone-style OS, I immediately wondered why.. but it's becoming more clear all the time. I bet Steve is sitting at his desk thinking to himself "If only all our devices ran an iphone-style OS". Why you ask? Some reasons:
  • Apps for the OS are designed strictly to Apples rules and guidelines. They must be approved before they hit the app store. They even get age classifications. You couldn't possibly install a "bad app" that might wreak havoc on the device. It pretty much makes the device really use friendly and renders any support arrangement almost useless.

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Filed under  //   Apple   app store   iPhone   iPod   iTunes   ipad   iphone OS  
Posted January 30, 2010
 

AppleTV software update in Feb

Steve's Macworld 08 keynote is over, he's announced a pile of stuff, but of most importance to the AppleTV lovers out there, is the release of a software update for AppleTV due in Feb. The interface looks new, the ATV will be able to buy or rent content directly from iTunes store without a computer. Standalone ATV? With this news I expect to see some concerned ATV hackers. Will this new software update work on my hacked ATV, will it remove my hacks? Will I be able to re-hack the ATV once it's upgraded? is this version 1.2? so many questions! I know I'm concerned! On the bright side there will be DVD and HD (720p) with Dolby 5.1 movie playback/rentals. (highly unlikely we will see rentals in Australia, we cant even buy tv shows or movies through iTunes yet!) I'll be adding more information as I get it from macworld punters!

Filed under  //   5.1   720P   Apple   Apple TV   DVD   HD   hack   iTunes   rentals  
Posted January 16, 2008
 

Apple TV update and iTunes rental movies

There's been a lot of rumours (or should I say hope?) that Apple might release an updated Apple TV at Macworld 08 (as well as ultra portable laptops, new cinema displays, etc, etc). Do you really think Apple will release an updated Apple TV? I dont.

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Filed under  //   ATV   Apple   Apple TV   Expo   Gadgets   Macworld   iPod   iTunes   movies   rentals  
Posted January 10, 2008