iPad is just iTunes enabler
or is it? Bringing us the iPad is one of the greatest moves Apple has made since the iPod, and here's why... Think about what the iPod offers us already. Music, movies, TV shows, games. All delivered easily and reliably through iTunes, Apple's digital delivery store. Sure you can load your own music on it, you can check your email on it, you can surf the web on it. Heck, with the iPhone you can even make phone calls. Don't forget about Apple's core purpose for these devices. Delivering digital content to you via their app store / iTunes. Making money. Now think about this... Just how profitable do you suppose iTunes / app store is for Apple? Lets not forget that the iPod single handedly resurrected Apple from a really deep hole. Of course it's profitable. It's also controlled, scaleable, reliable, and simple for the average Joe. Just what you'd expect from Apple. Have we forgotten that the core of all these Apple products is paid (and some free) digital delivery via app store and iTunes? Yeah there's free stuff, it keeps the punters happy, and pulls in the customers. Lets look at the iPad. It's much like an iPod Touch, only, larger and more powerful. When it was announced to be running an iPhone-style OS, I immediately wondered why.. but it's becoming more clear all the time. I bet Steve is sitting at his desk thinking to himself "If only all our devices ran an iphone-style OS". Why you ask? Some reasons:
- Apps for the OS are designed strictly to Apples rules and guidelines. They must be approved before they hit the app store. They even get age classifications. You couldn't possibly install a "bad app" that might wreak havoc on the device. It pretty much makes the device really use friendly and renders any support arrangement almost useless.
